2018
01
Obesity management for adults. Downstream.
About LVL X — Founded by operators, built by parents
Longevity isn’t won at 40. It’s decided at 4.
We spent seven years pulling adults back from metabolic disease. Then we had a son — and realised almost every case we treated had been set in motion two decades earlier, in a lunchbox. LVL X is our second act: engineering childhood nutrition at the root, in schools, with clinicians, at scale.
THE INTERVENTION WINDOW · AGES 2 TO 14
OUR EVOLUTION
2018—TODAY
Eight+ years of reversing metabolic diseases taught us where it begins.
2021
02
Acquired by Pluckk.
2026
03LVLXOptimum nutrition for adults and children. Upstream.
2018
01Obesity management for adults. Downstream.
2021
02Acquired by Pluckk.
2026
03LVLXOptimum nutrition for adults and children. Upstream.
Why LVL X exists
We stopped treating the disease and went after the decade that causes it.
At 23BMI (Upnourish) we ran clinical nutrition programmes for adults carrying insulin resistance, obesity and fatty liver. The protocols worked. The pattern underneath them didn’t change: by the time an adult walked in, twenty years of habit, palate and metabolic load had already been laid down.
India is now among the fastest-growing markets for childhood obesity and early-onset lifestyle disease. Nobody owns the intervention window — ages 2 to 14 — with clinical rigour. LVL X does.
2018 – 2024 · 23BMI
Reactive. Adult. Downstream.
Reverse what a lifetime built. One adult, one protocol, one diagnosis at a time.
THE FOUNDATION
2025 → · LVL X
Preventive. Childhood. Upstream.
Build the palate, the plate and the habit before the disease has a claim. One school, one cohort, thousands of children at a time.
THE FUTURE · ROOT INTERVENTION
The founders
Tech that scales. Science that holds.
One of us builds systems that survive hypergrowth. The other builds protocols that survive scrutiny. LVL X only works because both are non-negotiable — and because we go home to the same dinner table.
LVL X CO-FOUNDER
Kuonal Lakhapati
Co-founder · Engineering, operations & scale
Engineer, then MBA. Joined LogiNext Solutions as part of the founding team and helped scale a logistics SaaS business backed by Tiger Global and Steadview Capital through roughly $50M+ of capital and the operating discipline that comes with it. He treats a school nutrition rollout the way he treated enterprise deployment: instrumented, repeatable, and measured weekly.
Engineering
Systems thinking, first principles
Scale
Enterprise deployment & operations
Execution
Measured, repeatable systems
LVL X CO-FOUNDER
Aayushi
Co-founder · Clinical nutrition & product
A clinical nutritionist who has spent her career where evidence meets a real plate. She previously led nutrition strategy and operations for a UK-based nutrition venture, then designed the protocols behind 23BMI’s adult metabolic programmes. Every LVL X formulation, portion and curriculum module clears her bar before it clears ours.
UK venture
Led client management & operations
Clinical rigour
Evidence-first, pediatrician-reviewed
Product
Meal plans children actually finish
Proven track record · 23BMI / Upnourish
We have already built this once — and sold it.
23BMI began in 2018 as a clinical nutrition practice for adult metabolic health. It ended as an acquisition. In between: national awards, 50+ tier-1 media features, and thousands of clinical outcomes that taught us where the real leverage sits.
CHRONOLOGY · 01 OF 04
STORY ACTIVE
VALIDATION & RECOGNITION · 01 / 04
UP NEXT AFTER TIMELINE
The catalyst
Then we became parents.
Our son is two and a half. Feeding him well — with two nutrition operators in the house — was still hard. Ultra-processed defaults at every birthday party. Screen-fed appetites. Labels written to be misread. Pediatric advice that stops at “eat healthy”.
If it was hard for us, it is impossible for most parents. That gap isn’t a content problem or an app problem. It’s structural — and structure is fixed where children spend six hours a day.
“We built a company to reverse what our parents’ generation didn’t know. LVL X exists so our son’s generation never needs one.”
Kuonal & Aayushi, Co-founders
THE NEXT GENERATION · FOUNDED WITH PURPOSE
The School Impact Initiative
We don’t sell to schools. We operate inside them — with pediatric experts, canteen teams and parents in the same programme.
01
Audit the plate
Canteen menus, tuck-shop stock and lunchbox patterns mapped against clinical benchmarks — a written baseline per school.
PILLAR 01
02
Rebuild the default
Swap-ins co-designed with canteen teams and pediatric experts, so the easy choice becomes the right one.
PILLAR 02
03
Teach and track
Classroom modules for children, playbooks for parents, and termly cohort reporting back to school leadership.
PILLAR 03
The LVL X standard
Take the pledge. Then hold us to it.
Pick the standards you expect from us.